Sunday 20 September 2015

I’m a fashion addict –Ruth Ayabina, model

Bayelsa State-born Ruth Ayabina, who grew up in Lagos, is a Nigerian model making the country proud in Ghana. This Human Resource Management undergraduate of Zenith University College, Accra, Ghana was discovered after a beauty pageant where she came out the first runner-up. Ever since, she has not ceased being hot on catwalks. In this interview , she speaks about her modelling career and what thrills her most.
 You studied human management, why did you opt for modelling?
I have always had a passion for it right from when I was little. I have always watched the TV, read fashion magazines, do the look and pose. Now that I have grown and with the right body, I opted for it.
 Can you relive your first time on the fashion runway?
I was scared and jittery the very first time. Though I had done similar things, that first day I felt quite different. But I looked at the crowd, did my thing, walked well and I really did fine for the camera. I wasn’t camera-shy because I had been on beauty pageants before. It was somehow similar. I was in my school pageant when I was in 100-level and I came out first runner-up. Then I did another one and I’m also about to do another pageant immediately I’m back to school.
 What thrills you most about modelling?
I love and I’m bold to face the camera. They make me feel good about myself.
 Can you counsel those that want to join the modelling world?
To start with, when people hear that someone is into modelling, they tend to think of the negative part of it. It’s not always like that. Don’t be weighed down by those negative thoughts of people. For instance, when I came into modeling, I started with beauty pageants. From there, I got to know many people. When you are doing pageants, a lot of people come in as judges and they have agencies. I got to know people who told me that I was good and that I could also do well in modelling. There and then, an agency picked me up, trained and groomed me to become a model. For those out there that want to be models, I think they should start by going for pageants first.
 Haven’t you had challenges in your career?
I have had some challenges! I have once been duped. I paid ignorantly to dupes for a fashion show and behold there was no such show. When I got to the location that day, I saw some other models who were also duped like me. We were more than 15 girls who paid N15,000 each. You can imagine how much the person made all together. It’s challenging at times but the passion keeps me going. I don’t have any regrets becoming a model.
 Who are you aspiring to be like in modelling?
Naomi Campbell! She has been there for a while. I love her zeal and passion for what she does. She started out small and later almost everyone got to know her.
 You once said in instagram that fashion is your addiction, can you explain?
I love everything about fashion. I can be in my house, not doing anything for that day, I would start bringing out my clothes and begin to blend them. In the fashion world, it is called play-dress-up. So, I love to do play-dress-up in my room and get to know what looks good on me. Another day when I want to go out, I would just pick it up and wear. I play with fashion, it is my addiction.
 Have you ever imagined the world without fashion?
A world without fashion is numb. It’s boring and out of the ordinary. Thank God there is fashion because I don’t know what the world would have looked like without it. Fashion gives people the creativity, knowledge and ability to make something out of nothing. Because most of the clothes we wear, these things we see, if you get to know what they make them from, you would be amazed. I went for a photo shoot one time, the necklace and everything I had were made of nails, false nails. They used it to make nice necklace and earrings. It’s all fashion.
 Where do you think some models are getting it wrong?
I think it is the notion some of them have about going to see some big people behind just to get to the top or get jobs. You can get to your peak joyfully when you work hard for it. And you get more fulfilled remembering that you didn’t have to use your body to get to where you are. They always rush into it, they don’t take things in bits. Because when you rush into it, at the end of the day someone might blackmail you and you don’t feel satisfied. The guilt would begin to show that you knew what you did to get to that position. But when you get there gradually, you would be proud of yourself.
 When you want to attend a glamorous event, how do you dress to stand out and show who you are as a model?
My mother is a fashion designer and a style aficionado, so she puts me right most of the time. She designs what I wear. With her help, I have got to know how to dress well for events. It depends on the type of event I’m getting set for. If it’s an evening thing, I would wear a straight gown with slit.
 Where do you think some ladies are getting it wrong in fashion?
What some girls need to understand is that not everything you see fits. They see some kind of dresses on people or mannequins and they just wear. But on your own body, it doesn’t look good on you. You have to wear what looks good and befits your confidence. Someone fair who wears something flashy would look too flashy. If you are dark and you wear something flashy, it complements your complexion. People abroad wear what suit their weather whereas some of us don’t even consider that. I went out one day and I saw a girl putting on summer boots. The weather here is hot, you don’t wear that.
 How do you blend your colours?
I don’t like flashy colours, I’m not a flashy person. I like cool colours like brown, white, grey etc.
 What fashion accessory forms a larger part of your wardrobe?
My shoes! Because there is this indisputable saying about shoes, that they give you a class. Even though you dress simple and put on a pair of nice classy shoes, you would still look good.
 Fashion is about covering up your flaws and flaunting, if need be, your good sides. What part of your body wouldn’t you mind flaunting?
I show off my legs; they are long and good to be flaunted. And I’m free flaunting them.
Are there some skimpy outfits you aren’t daring enough to model?
I can model everything because if you begin to be choosy about the things you model, you wouldn’t get to where you are aiming at. I can model bikini but I can’t do nude. But there are some nudes that can be done, maybe you use your hands to cover up some vital areas so that they don’t get the whole body. But the revealing nude, I can’t do because it doesn’t speak well of my family. I consider my family too in what I do.
 As a model who had worn some mind-blowing styles on various fashion runways, what advice do you have for fashion designers?
I think fashion designers should devise something that people can wear. I say this because at times some of the dresses they give us (models) to wear on fashion runways are just somehow that you begin to ask yourself who exactly would wear this. Let them give us something unique, something that can be worn outside the runway.
 Can you define your style?
My style is comfort. I don’t follow vogue.
Tell us styles you can’t be seen wearing.
You can’t see me wear tubes or bustier. I can wear a very short dress, I mean extremely short but not bustier because I’m very passionate about my boobs. Whenever I’m given a tube/bustier to model, I often see myself trying to pull it up and that shows I’m not comfortable in it. But I can wear the shortest of skirts. But to show off my boobs? No! It feels like I’m revealing my whole body.
 What lesson has life taught you as a model?
As a model, life has taught me that your time would surely come. You don’t need to rush it. Because when you rush, you might get there but you may end up regretting or you start having guilt. I think you should take your time and let it go gradually. That is how fame comes or success comes. You have to struggle to get there. But when you get it the other way round, it doesn’t last.
What is your philosophy of life?
My philosophy about life is take your time, do what you love best, trust God and you will get there.
 What do you like about the Nigerian fashion designers?
They are really trying, not doing badly and they are advancing. I think they have really upgraded.
 Do you hope to attend international modelling competitions in future?
That’s my aim. I want to be an international model and make the country proud.
 How do you come about those poses you strike on your pictures?

During my leisure, I try some poses and that happens without knowing that I have a shoot to do. I just do it on my own, so, when I eventually have a shoot, those poses would keep reflecting back on my mind. At times, I do some unconscious poses that come out great, so that’s how it works for me.

Project Fame provided me platform to meet people –Ruky Olotu

Ruky Olotu is the first-runner-up Project Fame Season 7 ( 2014); the talented female artiste talks about her new video ‘Show Them’ released by her group R-CUBE and other vital issues in this interview  

Can you tell us more about your life after Project Fame?
It has been interesting, Project Fame provided me the platform to meet other people and really enter the music industry and because of that I was that, I was able to meet quite a number of celebrities and music stars. In all, it’s been good after Project Fame. For me, personally I’ve learned so much and become a bit comfortable. I’ve actually been happier after Project Fame and more confident and happier.

Was Project Fame instrumental to your singing career?
I did a couple of songs back in 2010 before the 2014 auditioning. Because I was still in school, I was not able to focus but I had already started singing but that also helped me because I was already doing music then I met people who now directed me to apply for Project Fame.

How many albums do you have to your credit?
I don’t have any album yet. We are still working on that. What we are trying to do is to at least bring a few singles that would circulate the market before we bring out the album. That is what we are doing at this level.

Could you tell us more about the group R-CUBE?
R-CUBE is a girl band group which consists of me, my sister and cousins Rouna and Rubunu, we just shot a video. I just released it last week and it is on promotional level and we are still trying to get more radio play. As soon as this single is out there in the market and people are hearing it, we may not even waste time before we will bring out more.

What is the song all about?
The song “Show Them” is basically a contract between me and the person that will wear the Versace dress that he bought from Aba market and the person who wears a Versace dress that he bought from a Versace shop. They will wear it and people might not even know the difference. They will wear it and will go to the same place and event and we were like, whatever you value and whatever you have, you should offer the world. You don’t have to go and kill but we should be content with what we have and show it out confidently. We highlighted everything like if I’m wearing a Brazilian hair or if I’m wearing a human hair, it doesn’t matter, it is your choice really. People are driving Mercedes Benz and you are entering Keke Napep, it doesn’t matter, Show Them.

What do think is unique in your songs that will make you create impact in the music industry?
First of all, we want to start by bringing our music with what people can see even if they are in primary school and we want to reach out to the younger group and to our age group as well. The thing that will make us stand out is because of the fusion in our music- how we mix the genres together because I’m more of the RnB, jazz and pop. People say I’m pop. My sister is RnB and Reggae and then my cousin is jazz and soul. Listening to our songs, you will hear the difference generally that we combine into one song to make it work.

What challenges are you confronted with and how do you intend to overcome them?
My present challenges right now is first of all circulation and getting my music to a wide range of listeners and viewers. Basically the marketing, I can say that is the biggest challenge and if I can get a setup that will really help push the songs out there, that would be really nice- people that have the right channel, big promoters, people that know what they are doing and have done it before.

What are your plans, do you want to go fully into music or you want to practice your profession?
My profession is still there and I intend to use what I studied in school to help me with some areas of what I’m doing but for now I want to focus on my music.

After Project Fame, have you had other performances?
Yes, we have performed in Freedom Park, Lagos, we have performed in Industry Line, we have performed in MTN Project Fame and a couple of other performances as a group.

Do you have plans of remaining as a group or as Ruky?
I’m Ruky in R-CUBE and we still want to express individuality so that when people are listening to us, they could differentiate who is who that is singing and also when we decide to do our singles people can choose anyone us they want to preferably listen to. In R-CUBE, we want to have dynamism- a particular way of handling things.

Where do you hope to see Ruky in the next three years?
MTV Award, BET Awards, Grammy Awards and others by God’s grace. I intend to have been able to gotten a name out there that when they hear a song, they will know I sang it and be able to reach very far even across Africa. I want my song to heard across, Kenya, Zambia, Zimbabwe, Ghana etc.

You are youth corps member, a musician and an artiste. How do you combine these three personalities?
That is not easy at all. Sometimes, I don’t even feel like I’m an artiste. Sometimes, I get uncomfortable and angry maybe if they just wake me up that I have to perform somewhere in a particular radio station and maybe I have my NYSC CDS the next morning; this is very annoying. It is not that easy to double that entire but I am hoping to be better and hoping to learn.

So far have you faced any form of harassment in the industry?
I’m very much aware of that and I don’t want to say that I’m dating but put myself in a situation whereby that wouldn’t happen or I might not come across that. So I’m that it wouldn’t happen to us and the fact that we are all girls, that may be a disadvantage but we want to dwell on the trend that we have as a group and see how we can build on that and avoid such.

Who is or are your role models in the music industry both in Nigeria and outside?
First of all, I have the Mary Mary Sisters. They had a huge influence on me while I was growing up and my younger sister. I have Grandy, Beyonce, Kelly Rowland, Mary Debrde. In Nigeria I would mention Eva, Waje and Omawumi.

Are you planning to go for any reality show again in the future?
No I don’t. Could you tell us more about yourself? I studied Business Information Systems at the University of East London. I love to dance, to sing, and to make new cool friends.

What advice do you have for the young ones who would like to tow your line?

You think about what you want to do and what kind of song you want to sing about and believe that is your calling and if it is, don’t let anyone talk you out of it. Don’t let anything discourage you and push forward and put everything in the hands of God. Be positive, do good and never lose faith. If you believe, then you would see.

How actresses make and spend money

Here is a glimpse into the spending patterns of Nigerian screen actresses
GENEVIEVE NNAJI
An icon in her own world, a screen goddess and the queen of Nollywood, many describe her as an industry of her own. The Best AMAA Actress in a Leading Role in 2005, Genevieve Nnaji is arguably the most popular actress in the Nigerian make-believe movie industry. She has over 10,000 registered fans on her website genevievennaji.ning.com and receives about 3,000 letters from fans all over the world every week. In September 2009, Oprah Winfrey named her one of the 100 most famous people in the world.
She is also by far the highest paid actress per movie and the first to earn a million naira in a single movie. By 2009 she raised the bar and she was paid $45,000 in movie IJE produced by Chineze Anyaene. A model and also a singer, in 2004 she became the Face of Lux and subsequently was involved with a beverage drink and detergent. She would release her debut album, Longolongo in Ghana, a move that raked in cash from her associations in the political circles of West Africa. Between 2004 and 2006 she earned a whooping of N31.3 million.
Major part of the money N14.7 million came from her two-year deal with Lux ($100,000). With no great interest in real estate she has two buildings in Lagos and another one in her home town, Mbaise. She launched her clothing line St. Genevieve in 2008 started with N20 million. She also signed another contract for Loya milk as well as becoming the face of MUD cosmetics.
Omotola Jalade Ekeinde
She is the princess of Nollywood, bold and a beauty to behold. Many believe she shares the same status with Genevieve Nnaji and together they are the two biggest actresses in Nollywood. Omotola takes it easy with her life and also has great passion for cars.
She drives more expensive cars than any actress in Nollywood and her garage is estimated to be worth millions. The mother, model and musician has recently stepped up her game in the music industry. Her first album Gba was her first introduction to the music industry but her sophomore album Me, Myself & Eyes has defined her as truly talented. The production and promotion of her album cost her a whopping N13 million.
KATE HENSHAW NUTTAL
Humble and hardworking, her income suffered a setback lately following the termination of the Glo Ambassadorial deal, but none the less, she is what one may call the silent millionaire. She became one of the actresses to try out other ventures. Spared by the tabloids’ bashing, the African Movie Academy 2008 Best Actress winner has graced the screen of Nigerian television like an amazon. The screen star who also has a daughter, Gabrielle, is a business woman to the core. Although she often appears classy, she spends wisely on what she wears and only travels abroad for business rather than pleasure. She does not drive very expensive cars and she lives a purely average and normal life. The Cross River-born star has her own company which specialises in different businesses but with passion for real estate. She currently has three buildings and several landed properties scattered all over the country.
CHIKA IKE
Chika is one of the actresses with the most enterprising spirit, and had actually started thinking of investing her resources shortly after she started. She owns a restaurant which caters to a high profile clientele in her neighborhood, and shortly after, she added a night club to that. Although Chika has not been part of any telecoms endorsement deals, reports suggest she has some branding deals under her desk. She took delivery of a Range Rover jeep, as a way of commending herself for all the hard work.
PATIENCE OZOKWOR
The Enugu star is nicknamed ‘’Mama G’ in Nollywood. She got into acting, the career that brought her money and fame because she was sacked as a broadcaster. The sack wrecked her and her household, as they battled with the life of an ailing husband. But opportunity called when she met Chika Okpala, aka Zebrudaya, who offered her a chance to appear in a commercial he was shooting then. That gave her the lee way into Nollywood, where she is one of the best-paid actresses.
Also a musician, she has been consistent in the industry and her roles have been applauded. She is very diverse in her investments but also has several landed properties. She lives at Enugu GRA, a mansion she completed two years ago and owns some businesses in the metropolis. Mama G shocked people when she handed out cars as gifts to her daughters getting married.
INI EDO
She has remained very consistent and has proved time and time again that she was born to be a star. Ini believes in landed and housing properties and has invested in this area more than any other Nollywood sister. She has five buildings, one in Abuja, to her credit and another one to be completed by the end of the year.
Most of the buildings are being rented to tenants. The actress, model and producer presently has nine landed properties which she either plans to build upon, fence for keeps or lease. She has produced a movie Memories of The Heart. She also stunned the world when she moved into a brand new house in Lekki after her marriage crumbled.
Mercy Johnson
Definitely her new husband, Prince Odiniaose Osagie, must be proud that his wife is worth some millions of naira. At the moment she remains the most controversial actress in Nollywood. The movie, The Maid, was not enough to woo Nollywood fans to her, but 19 Mackaulay Street revealed her to be the Nollywood sensation. Since then she has never looked back. Many argue that the tens of movie scripts that come her way are due to the fact that she’s is not a Glo ambassador, but the actresses does not see it that way.
In the past three years she appeared in more movies than any other Nollywood actress. By 2008 Mercy Johnson had appeared in fifteen movies and earned N11.4 million from movies alone. The following year, she earned N13 million and she featured in the Emen Isong hit movie, Guilty Pleasures. She is also an investor in properties and she is about to complete two houses at the moment. She also owns landed properties in Ajah area of Lagos.