After creating a brand that has become one of Britain's biggest cultural exports, it is no surprise the Beckham's are now worth half a billion. According to experts at the London School of Marketing who analysed the family's lucrative marketing machine, David, Victoria and their children Brooklyn, Romeo, Cruz and Harper are richer than Queen Elizabeth II, with a £508m ($770m) fortune .
Maintaining a successful empire is no mean feat. The Beckham brand makes between £30m and £40m a year thanks to their multiple ventures, which include Victoria's growing fashion label, endorsement deals and Footworks, the company under which David's football-related revenues are collated.
Speaking about the findings, chief marketing officer at the London School of Marketing Anton Dominique commented: "The Beckham brand has been used to advertise everything from designer clothes to satellite television and even whisky.
"What is also interesting is that the family name is almost as influential as any individual family member. The Beckham name has the Midas touch.
"For instance, Romeo Beckham won a very lucrative marketing contract with the fashion house Burberry.
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